Following Facebook recognize exaggerated users watch their video ads to advertisers an average time, the company promises to provide better data to ad buyers to show their capital spending.
The world's largest online social network on Wednesday launched a new blog on the official website, called Metrics FYI, data updates and corrections of open sharing.
"We want to ensure that our customers believe in and trust the pointers we provide," Facebook global market solutions Vice President Carolyn Everson told Reuters.
Allow advertisers to buy more video advertising is the key to continued revenue growth in Facebook, because with those based on the text or picture advertisements than they were charging higher prices to advertisers.
Facebook with Alphabet companies owned by Google and other large companies like digital, has been due to lack of transparency in the audio performance measurement method has been criticized.
In particular there is a common way to calculate how many people are watching online video, which are always the primary pain points.
On the New York Stock Exchange trading of Facebook shares fell 2.5%, to US $114.30 a share.
In September, Facebook informed advertisers, the average time users spend viewing advertising was artificially high because the user as long as stay three seconds in the video as a "Watch".
Facebook does not account for watching the video less than three seconds of no audio or the number of advertisers create the impression that they had better audio performance than actual.
Since the recognition and acceptance after criticism from advertisers, said Carolyn Everson, Facebook has been in contact with the customer and advertising trade organizations, including The Interactive Advertising Bureau and ANA
Facebook said on Wednesday, is organizing a so-called Measurement Council, which will include measurement experts from clients and advertising agencies.
Iverson said, Facebook, one of the major advertisers, Switzerland's food and beverage company Nestle (Nestle SA) have been added, which should be up and running by early 2017.
ANA is Procter & Gamble Co, and AT&T companies and other key representatives of the advertisers, they called on Facebook to put audio and video advertising measurement process to the MRC, which is an independent auditing organization of media measurement. Despite Facebook's internal pointer is not recognized in the Organization, but they can rely on through the MRC accreditation of third party suppliers, such as Nielsen and comScore to help advertisers to audit data.
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