Sport GoPro camera manufacturer's operating situation, seemed less optimistic. According to CNN Money reports, GoPro, announced Wednesday, will lay off 15%, and abolition of the entertainment sector, in order to return to profit in next year.
In addition, the company CEO Tony Bates will leave the company at the end of, ending about 2-year term. GoPro announced only a few weeks ago the company products sales dropped significantly, 3rd quarter net loss is far higher than expected.
The shutdown is expected to affect more than 200 employees.
Previously on a conference call with analysts, GoPro high has shown that cutting back on operating costs, to ensure that profit, however, departments did not make it clear to cut. GoPro fanfare, in September this year launched UAV Karma, but soon discovered that the plant will lose power in the air, resulting in no sales no longer recall, hit the company's operations.
Founded the entertainment sector, wishing to produce original content, but this plan seems to have failed. GoPro began to focus, focus on the company's latest product HERO5. Notes that Thanksgiving and Cyber Monday, growth of sales compared with 33%.
Company founder and CEO Nicholas Woodman said in a statement, HERO5 popularity, but more efforts are needed to complete the quarterly and annual financial targets. GoPro shares opened higher on Wednesday, but then gain reduction, a $9.98, up 1.53%.
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