From cnbc is reported, although Apple and Samsung have a loyal customer ，but this year the holiday product shortage will lead to these loyal customers move.
According to the survey of more than 2000 consumer，if Samsung and Apple Vacations approach cannot provide sufficient stocks of products，that it is possible to lose these orders,According to the survey 17% of consumers said，if their favorite electronic products out of stock, will immediately find a new alternative products.
According to Piper Jaffray & Mizuho Securities the company figures，Apple iPhone 7 Plus is facing short supply.
Apple usually does not announce the specific Christmas orders,But according to estimates T-Mobile，some phones may be as late as December 19 will ship.
Apple also hasn't released Christmas gift has always been an important，Vice President of marketing thought，although Apple might be able to vigorously promote the uniqueness of the mobile phone， but headphones has been established from customer loyalty.
The other hand, the withdrawal from the flagship Samsung has yet to provide new products，about ¾ of the survey respondents thought the global recall will Samsung lose customers trust，But many people need because Samsung brand is ultimately can be recovered.
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