Instagram to launch new channels providing live event video

This week, Instagram has launched a new channel in the Explore section.

Through this channel, users can see the customized video on concerts and sporting events, and these videos will get personalized based on user's viewing preferences.

Instagram this new feature similar to Twitter Moments and related functions within the Snapchat, aims to promote user application using Instagram. Currently, the channel only in United States online. Last October, Instagram launched video channel on Halloween. Since then, Instagram this functionality has been expanded. Instagram applications also provided based on personalization algorithms, called "video you might like" functions.

New channel may also use this technology. Prior to this, Instagram Explore section focuses on photos. Despite some video, but a dedicated video channel.

Through this channel, users can watch the Olympic Games women's gymnastics finals, Jamaica Michael bolt's Sprint, and Adele's concert. Instagram is investing in the past few weeks for the tools of video production, including imitation launched Instagram Snapchat Stories. This feature introduces Snapchat, burn after reading elements.

With the new channels, Instagram tries to emulate Snapchat Discover feature again. Videos in this channel is likely to come from Instagram editorial team, but is also combined with the Instagram personalization algorithm.