Instagram launched 5-year replacement icon for the first time, triggering fierce debate

Instagram this week the application was upgraded, abandoned the application icons of retro style, and introduced a more compact user interface.

This is Instagram 5 years since its introduction, change the application icon for the first time. Instagram on Tuesday issued a new version of the application. Icons for the new version with flat design, with rich colors and minimalist design is used in the application.

This design style similar to Microsoft, Google and Apple in recent years. Instagram Design Director Ian Splatter said the new application icon to extract the essence of the old version. In his blog, said: "we are letting employees in 5 seconds from memory drew Instagram icon. Almost all of them paint a rainbow, lens and viewfinder.

 Instagram version iOS and Android interface to adjust appearance purposes only, without adding any new features. All the buttons, menus, and options for layout position is consistent with a previous.

The difference between the new, Instagram menu blue and black bars in the past no longer exist, the entire application to a plain white background, with a very simple black text and buttons.

Instagram old and new interface comparison Instagram the main purpose of this revision is to allow users to focus more on sharing content. Spratt said: "we believe that the color content directly from community users share photos and videos. We stripped the color and noise in the interface, users ought to be at the Center.

 Favorite when the application or service redesign, users often polarised.

Instagram this revision as well. The magazine Adweek Creative Editor Tim Nudd says: "this may become this year's biggest design failures. The icons are easily forgotten, lost thousands of similar application icon in the user's handset design. Can we change back to the original design?

 Armin Vit at Brand New design blog also said that Instagram has app icons are "contemporary classics", and before the problem lies solely with the icon of the new icon is different. However, Victor still like the new icons. He said: "the new icon has a good arc, I also like the color gradient.

On Facebook, and Twitter, as well as on Instagram platform, the user is also very serious differences of opinion. Instagram design revision is not the only one by one in hotly disputed after application, Uber, Airbnb and Google also recently faced this kind of problem. So far, no company applies a revised resume design.