Facebook is going through a troubling question: "normal" information-sharing is already stale, private life and less information-sharing.
This may also need to be taken to avoid problems ... ... A year ago, Facebook leaders convened to discuss how to deal with a serious problem: private life information-sharing social network users had less and less.
Facebook in London established a team, develop a strategy to block Facebook "original" content of double-digit declining trend. Live Video on Facebook on Wednesday is the team's latest achievement, while Facebook also pounce on the algorithm, allows users to see more original content in the News Feed, which also redesigned app Android platform, making it easier for people to share their personal lives.
These measures have slowed down the pace of decline in original content, but it is far from enough. Facebook spokesman said: "people on Facebook will still share information, before the total amount of information and similar.
This statement may well be true, but it misses the point: the important content is not huge, and on the decline. Confidential data: by 2015 years, fell 5.5% the amount of information-sharing on Facebook, but the "original" content but fell 21%. "Original" content is the most important content on Facebook, because it will bring up the user engagement. Imagine if you announce their engagement on Facebook or have children usually received numerous comments from friends and family or praise.
Data also showed that more users than it was 30 years old, age of 30 users to share "original" content-less. Said: this year, original content-sharing decreased compared with about 15%.
A few months ago, Facebook CEO Mark Zuckerberg at a quarterly meeting, also said it would focus on this issue.
Long term threat Original content of the decline is not a short-term threat. Facebook has taken some measures to cope with, let people see more of themselves in the information in the News Feed, Facebook becomes famous on film is one of the measures.
But if people are not willing to contribute original content and views is a lot less, and this also erodes Facebook users. There are many reasons for the decline of the original content. One of them is on Facebook "friends" more and more. Facebook is committed to increase the user's friends, often recommend to a friend list. But as more and more friends, good friends intimacy less and less, Facebook has become a not-so-private place. Another reason is that increasing the number of news and advertising on the Facebook interface, Facebook like on tour before a pleasant trip destination; and now, have become through the congested metropolis.
Below is a good description. Meanwhile, most of the original sharing of information actually comes from the small number of people. Using the Facebook crowd every week, about 57% people per week and share information. But only 39% original information-sharing, 6% will share information in one particular circle of friends.
Sharing original content that users share on average 5 times a week. Another reason is that people often use Facebook to send messages, and information-sharing on social networks, such as Snapchat, the social network for people to share information, burn after reading. Facebook is certainly the bulk of the message, message sending and receiving can be moved to the Messenger and Whatsapp, WhatsApp is now the number of active users has exceeded 1 billion.
But the two are not making money for Facebook, Facebook will resolve this issue by updating the News Feed. But according to insider sources, Instagram face to information-sharing. Instagram photo of about 200 million active users every day, but people on Instagram users sharing of information longer than Facebook, because on Instagram, to successfully share information, users still need to take the time to choose whether it is a photo with filters or sharing to other social networks.
This setting is also increasingly negative impact on Instagram.
Various measures Facebook advertising product manager Mike Hudack last year before taking over the London team to address this issue.
The team tried a variety of methods, some hidden deep, some quite distinct. Which is one of the News Feed algorithm, highlighting the original information sharing. Also, when users open the Facebook app, interface will jump out of the recent photos, it is recommended that you share. (However, some users do not like this feature). In addition, for Android users, before you want to send your message, you must click on the News Feed, to pop-up information sharing update interface.
Share bar will now write "What's on your mind?". Facebook has also developed a number of tools, allowing users to edit images, helping users to share photo albums. While interface alerts the user to some festivals, such as father's day, allowing users to share some moments with family and friends together.
In addition, Facebook reminded users a few years ago, "today", allowing users to days gone by and to share information. But, in fact, on these measures to allow the user to improve the original amount of information-sharing, there are divisions within the Facebook. Though Hudac team tried every means Facebook back warm area for people to share private details of his life, some employees felt that now trend of Facebook: "normal" information-sharing has changed, because the social tools is not from the private life before sharing a safe place. Furthermore, this trend is irreversible.
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