Biggest client fired the first shot! Bao alkali removed cut precise Facebook ad

The world's largest advertiser, United States commodity Procter & Gamble said, they will leave Facebook targeted ad strategy, which target specific consumer advertising campaigns, Bao-alkali promotion effect of the product is limited. Facebook after several years of hard work, developed this advertising technique, according to basic user information, shopping habits and life events to precisely target consumer group. But alkali Marketing Officer Marc Pritchard told the Wall Street Journal, said they realized that the strategy is to use too much, "we have too many, way too narrow."



Bao alkali now want both locking the right customer base, but at the same time touching up the crowd. Pritchard reiterated that Bao alkali will not cut advertising expenditures in FB, but only in the right circumstances can use precision advertising, for example on mother promotional diaper.

He said Bao base increased in both traditional and digital advertising platform, the only platform to reduce advertising budgets, is the number of users is not like Facebook, Google and YouTube so many smaller sites. Community site advertisers Society Executive Director James Douglas pointed out that studies show that advertising if a touch more users on the platform, product sales to grow more pronounced. Bao base 2 years ago help clothing, such as Febreze deodorizing agent advertising, first with a precision hit the lock family of pet owners and clients, and sales growth has stalled later in March last year to expand the platform hit a customer base, sales growth is heating up.