Rise of the digital advertising market, coupled with demand for smart phones to go downhill, which parent company Google Alphabet Inc. opportunity to Apple (Apple Inc.) pull down the throne as the world's most valuable company.
Media of the CBS Money Watch points out that the gap between the market value of the two technology giants are shrinking, may soon appear interchangeable, because Google will release 4th quarter earnings, expected results will emerge in the market.
Now Apple is still ahead of Google about $10 billion, Apple and Google in market value after the market closed on Friday estimated $539.7 billion, respectively, and $523.6 billion. This gap of 13 months ago has shrunk too much, when Apple's market value remains at $643 billion, and Google with $361 billion far behind.
However, prospects for investors increasingly see the bad apples, apples market indicators was most difficult to take out the other foot products, 9 years as a corporate cash cow for the iPhone also faces challenges of a sales decline. IPhone sales in the mud, Apple announced the latest earnings reports also pointed out that, the fastest 1th quarter of this year sales will go down, if so, will be seen since the iPhone came out in 2007.
In addition, Apple's share price has also been a drag on, has fallen since the end of 2014 and 15%. The other hand, Google continued to dominated the online search and advertising markets and in markets such as mobile communication, maps, audio performance.
These services also bring huge benefits to the recently formed parent company Alphabet, estimates the next of these digital services are 15% to 20% growth.
Google since Morgan Stanley CFO Ruth Porat, not only reversing the operating expenditure of the Google continues to expand, also succeeded in convincing the Board of Directors, spent $5 billion to buy back shares, greater access to investor home. Google decided in 2015 to revamp corporate structure, setting up parent company Alphabet, and its experimental results in the field of performance more transparent, including driving vehicles, health, science and technology and city management.
Compared with Apple's share price fell, Google the end of 2014 has now jumped 41%.
BGP Financial Analyst Colin Gillis believes that ebb and flow of the market value of enterprises show Google more grasp of the culture of innovation, and former Apple Chief Executive Steve Jobs after died in October 2011, but lost some of the "magic". However, investors can look forward to Apple drive, virtual reality, in network television, or even the new iPhone that can be ignited by sparks. So in coming years will see the two companies swap leading, and the history of the first enterprise market value exceeded 1 trillion dollars worth of goals.
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