Snapchat to spend $100 million acquisition of search and discovery applications Vurb

According to The Information technology website reported, United States read burn after Snapchat photo sharing service plans to spend more than $100 million acquisition of search and recommendation Vurb. Snapchat achieved impressive growth over the past year, not only increases the original content from channels such as NBC, also launched a permanent picture Memories stored archives.

The company now seems to be going into the search field. Vurb cooperate with third party vendors such as Fandango and Uber, for the strengthening of traditional search and discovery experience. For example, when you search for nearby restaurants, not only to show that Yelp's reviews information will also provide a link to the Uber, so that the user can take a taxi to go to here.

The service can even according to the different time, weather, and location, recommended different information. Unclear Snapchat the purpose of this acquisition, but the company's potential in the area of search and discovery is enormous. The Information view, Vurb helps the user link to media in their SnapChat and maps, or recommend to the various stories and media content. Snapchat user's biggest complaint is the discovery, it's hard to find should be concerned about people, Vurb search function may help to improve the service.