Facebook said on Wednesday it will allow emerging market small businesses sell products to customers through its Facebook page for free, it has also become the company in the fast-growing area of new means of attracting potential advertisers. This is Facebook's first step in expanding e-commerce business in emerging markets. The company launched a service last year, allowing some businesses sell goods through paid advertisements in the Facebook application.
But the new service is free to use, and easy for users to view merchandise through a merchant's home page.
By strengthening business dependence on Facebook, the company hopes to have more emerging-market firms end up becoming the company's paying advertisers. "If a company from their home page, see value, they become opportunities for advertisers will increase.
"Facebook Benji Shomair Home Product Marketing Director. Stimulated by the substantial increase in advertising revenue, Facebook's shares hit a record high last week.
The company now has about 3 million active advertisers, but some has more than 60 million companies around the world use this service for free to open the home page, hoping to contact Facebook 1.7 billion global monthly active users. Is Facebook's fastest-growing regions in Southeast Asia, but the company's income is obtained by users in Southeast Asia far below the United States and Canada.
Facebook's second-quarter average revenue per user to $13.74 in North America, the Asia-Pacific region only 1.74 dollars.
Facebook applications and websites in the Western market is almost saturated, so need to move to look for users and advertising revenue growth in emerging markets.
The company also launched a Free Basics in 30 countries for free Internet service, while also developing UAV online service to help people access the Internet in remote areas. These two projects is at the core of Facebook's global strategy, they hope to attract bigger crowds and more users, so as to create more income.
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