Google interested in reform on YouTube, let its development direction closer to Facebook, now seems to have borne fruit.
According to a report in the financial times, YouTube live over the past 1 years number of ratings surge 80%, a chance to catch up with Facebook and Snapchat. YouTube product manager Neal Mohan said YouTube broadcast program not only increase published also many streams live on the website 30%. In order to let people use YouTube live on the mobile devices, the company has invested a lot of money.
Mohan said they hoped that when consumers think of video, whether it's on demand video or live, think of YouTube.
YouTube on the platform before the live broadcast of the UEFA Champions League final attracted 2.2 million people watching, Mohan said, this is covered by United Kingdom the largest broadcast. 5 years ago, YouTube is the leader in the live, but that was on the computer platform.
With live mobile device development, YouTube last June, also attract a limited audience, so they had to adjust the pace.
Midia Research senior analyst Tim Mulligan said, live on a mobile phone is now ubiquitous, and YouTube's response is fast, their main competitor is Facebook and Snapchat, which both companies to priority to mobile live for rapid expansion. Snapchat in the first week of the Olympics this year, attracted 49 million users watch live, equivalent to one of the 150 million active users daily on average 3 minutes.
They also recently signed with the NFL, exclusive live game scene. Facebook is courting buzzfeed to cooperate, has prepared a budget of $50 million, to more than 1.6 billion users on the basis of expanding broadcasting market.
Facebook has said, the time users watch live, already is 3 times more than other video content. Mulligan believes that is strengthening its own platform than Facebook, YouTube already has some highly involved in program groups, content creators will decide, that company can live to win on the battlefield.
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