United States Science and technology blog TechCrunch published on Monday PandaWhale co-founder and CEO Adam Rifkin says, many people's understanding of light blogging site Tumblr is too one-sided, the real significance of this platform is not only a theme picture blog, but Facebook 2.0.
Following is the full text of the article: Guess: Americans under 25 years favourite social networking site? If you think Facebook, it would be outdated, because Tumblr in the United States are more popular among young people. Garry Tan2013 years when I see this results also in the January survey results was shocked, then launched a study.
Here are my results: Young and restless on the Tumblr all day do?
Answer is much more complicated than it looks, it highlights the importance of public network in the era of a walled garden. For a long time, I think Tumblr is the subject according to publish pictures blog platform: in other words, it can through a unique set of pictures to express themselves. Therefore, the Tumblr in my mind is a total photographic pieces, beautiful pictures and photos.
Tumblr also stressed that similar content to make the same impression. But it is not.
Elements necessary to operate this type of content is the entire Tumblr, but the percentage is very small. Tumblr is a dark horse because it has "counter-blog" property. What is the biggest reason people stop using blogs? Because they were unable to find and attract. Any blog platform has the same problems.
In turn, find the blog you must increasingly similar content. However, Tumblr does not comply with the law, because Tumblr's most users did not want to attract. They do not want to be found, just want to share content with a few close friends.
Therefore, although Tumblr's search function is terrible, but most users don't care. Tumblr provides users with one of the oldest Internet privacy control methods: anonymous and vest.
Its users prefer the straightforward manner instead of Facebook that complex privacy controls and avoid wasting time and energy.
Tumblr's success shows that the key problem is not the information for public or private, but whether is found and recognized by people I know in real life.
Tumblr most of the content belong to the following three categories: 1, the daily lives of young people: learning, shopping, and entertainment.
Many of these photos are from Tumblr Instagram or mobile applications. 2, find interesting content on Tumblr and GIF pictures, then share it with friends. A teenage friend recently told me that he tried every hour publishing some content in your Tumblr blog, which need to be kept in other people's Tumblr blog, collecting information, and then post. Was lucky, Tumblr, master meets this function to browse and post.
This is the theme picture blog bring added value to the ecosystem, this is where we think Tumblr users are encouraged to post "post" reasons.
3, out of personal erotic category and erotic content that is posted, usually in a different vest publishing. For the latter two, Tumblr full support for GIF images are different from Facebook, Twitter, like Instagram and Pinterest static key elements of the community. Although these dynamic images of only a few tens of seconds, but with a completely different expression. In addition, the GIF is also easier than video viewing on mobile devices.
So far, large enterprise has not used the Digital Millennium Copyright Act vigorously to combat this type of content. Familiar? Young people, funny photos, only with trusted friends to share? In a sense, Tumblr is Facebook 2.0!
As Facebook becomes a real-life social network, bringing together parents, colleagues, friends and the people you're not familiar, Tumblr is a platform for young people to real friends are expressing real interest in. Tumblr is growing--it has become the United States one of the top ten websites, reached 20 billion monthly page views. Participation of a large number of users, the company has quietly built up a strong "interest graph", reflects the contents of the user's interest and willingness to share.
Tumblr commercial road is still very long, but "interest graph" ensures that it did everything in accordance with the users wishes.
Needs to be emphasized is that Tumblr is not meant to replace Facebook, just extract some real interest and willingness to share, particularly in the United States are mostly young people. Facebook is here to stay, after all, there are people in real-life friends and family. As long as your mother can occasionally see you on Facebook, she will not want to go to other sites for you. This had a somewhat contradictory results: young people so free, you can go to a more intimate show in the network, but in reality, it is an open platform.
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